Tourist Appeal
The Swiss Tall Ship will provide a privileged mean of
attracting Tourists to Switzerland. The impact will be particularly
strong: Indeed, foreigners are always stunned when they see a sea-going
Swiss vessel. They will be in for a surprise! All the more when they are
invited to experiment the Swiss Chalet rustic atmosphere created on the
Boat, to view films about Switzerland, to taste local Swiss Produce or
to visit an exhibition / sale of Swiss branded products, and
particularly of products under the "Miss Helvetia ® " brand.